CMF DESIGN AWARD.POPULARITY SUPREME AWARD | Weili Industrial shares the story behind the award

CMF DESIGN AWARD is the first global special award dedicating to CMF (color, material, finishing, pattern).

CMF DESIGN AWARD is a precedent for CMF professional awards worldwide. Many excellent enterprises such as Volkswagen, Bosch, GAC, SAIC, Hyundai, Midea, Hisense, Supor and many other companies have signed up.

2017 CMF DESIGN AWARD Awards ceremony

2018 CMF DESIGN AWARD Awards ceremony

[2018.INTERNET POPULARITY SUPREME AWARD]
Dongguan Weili Industrial Co.,Ltd-WHEELY

First of all, congratulations to Dongguan Weili Industrial Co.,Ltd-WHEELY , which won the CMF DESIGN AWARD Network Popularity Supreme Award in 2018, and shared with us the story behind the work and introduced it to the winning products.

WHEELY BABY design brand functional car series play cute children bag won the 2018 CMF DESIGN AWARD. WHEELY BABY never compromises on the quality, craftsmanship and materials of design. It is the responsibility of consumers and the embodiment of brand value.

Brand story·Original intention

The founder Renee is the mother of a three-and-a-half-year-old boy. Every morning, the water truck will slowly pass the song in front of the house with water.

In the morning before dawn, as long as the sound of a weak sprinkler came from far away, my son would get up immediately and stay by the window waiting for the sprinkler to pass by. Slowly the children also had a very high interest in various functional cars, quietly painting various cars.

Every time I saw an excavator forklift working on a construction site, I kept observing how the functional car worked. So the child has a lot of functional car toys. Every time I come back to work night, I see the child playing the back of the functional car toy alone. I really hope that he can be the toy and play with him.

Later, it was found that most of the functional car products on the market are toys. The material is mainly made of iron hard rubber, which is not practical and has potential safety hazards.

So there was the idea of making WHEELY BABY brand, fun / practical / temperature / safety / happy, which WHEELY BABY has always insisted on doing.

Design inspiration

WHEELY BABY's original children's brand design is inspired by children's favorite functional cars. The designer uses a simplified basic structural form, retains the basic elements of the model, breaks through the limitations of size and materials, uses bright colors, combines the brand's IP cute shape With its rich imagination, it has designed a series of practical and interesting children's items.

Promoting event

WHEELY BABY participates, cooperates, and holds offline activities in various places to enhance our friendship with every consumer and every child, as close as possible to our distance with each child, pass happiness, share joy, and let WHEELY BABY Always "PLAY WITH YOU".

Event site

WHEELY BABY team

1. How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?

In fact, we have already considered participating in the CMF DESIGN AWARD in the early stage of product development. This is due to the initial design concept of our products, to make good quality children's products. Starting from children's products, the quality is good, first of all, the material is good, then the craft is good, and the children must like it and "look good". Therefore, in the process of product development, we constantly pay attention to the dynamics of the leaders in material processing. This is also one of the best ways to improve our brand products. At the same time, the core members of our design team are mainly from the field of industrial design, and CMF is an important link that cannot be ignored in the development of industrial design products. The design team has always been concerned about the development and development of the CMF field. This time, we participated in the CMF DESIGN AWARD. It is a wish to complete our product research and development, but also an excellent opportunity for us to learn from the leading brands. Participating in the competition is a platform and our determination for product quality assurance.

WHEELY BABY headquarters

2.Can you share with us the CMF design of the works on this competition? What are the advantages of its design process?

The award-winning work "Roller Roller Toy Bag" is one of the products with an extended IP image under the brand WHEELY BABY. In this product, we extend the shape of the roller and retain and simplify the core structural features, such as the rear mirror, small side wheels, and large rollers.

First molding

From the perspective of CMF design, we use natural rubber material that is not very popular in the luggage industry. This material has high elasticity, high cost, and high scrap rate. However, the material is environmentally friendly, non-toxic, odorless, and easy to plasticize, the most suitable for children's products; in the processing process, we have adopted an integrated manufacturing method, which is different from the traditional sewing process, not only improves the overall beauty of the product and the touch of the surface, but also optimizes the product Structural stability. In addition, we have created a buckle structure that makes each part of the bag body relatively independent and integral. This new type of buckle can arbitrarily split and combine the bag body, so as to achieve a multi-purpose bag, easy to use, simple operation . Through the connection of the buckle, the bottom roller bag can be rolled like a roller of a roller toy, which not only cultivates the children's hands-on ability, but also increases the children's play experience.

It is precisely this product's many innovations on CMF that let us stand on the podium of the CMF DESIGN AWARD.

Group photo at the awards ceremony

Of course, the final molding of the product is by no means done overnight. We have done time and time tests and adjustments in the choice of fabric, the effectiveness of the process, the stability of the fastener, etc. Ensure quality, let children have a better product experience, and let parents have more confidence in quality.

3. Your message to CMF DESIGN AWARD

CMF DESIGN AWARD represents the international authority in the field of CMF. Whether judging experts or judging from entries, it represents a leader in various fields. As a representative of a new brand in China, we thank the CMF DESIGN AWARD for showing us the platform, but also give us the confidence to continue to develop high-quality children's products. It is hoped that more and more domestic independent brands can convey the pursuit of good products through the CMF DESIGN AWARD and let more people know that Chinese original products are getting better and better.

Product Images：

2019 CMF DESIGN AWARD is in the process of soliciting works. Details are as follows:

【2019 CMF DESIGN AWARD】

About CMF DESIGN AWARD

CMF DESIGN AWARD is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.

Candidacy

The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers): automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers):  materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.

Innovation	Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic	Whether there is a pleasing sensibility in CMF design presentations.
Functionality	Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement	Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality	Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity	Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Unified Promotion Video——The International CMF Design Award Organizing Committee will uniformly produce promotional videos for each winning work.

6.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

7.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

List of important dates in 2019

From now on, registration is accepted, early registration has discounts!

Date	Important issues
March 28	Start registration
July 31	Deadline of Preferential registration
August 30	Deadline of general registration
September 2	Works will be publicized on the official website and WeChat Subscription online media.
September 4-9	Preliminary evaluation meeting, selection and release of works in and out of the enclosure
Before September 20	Send the products to Participate in physical evaluation
September 23-29	The final evaluation meeting will select winning works
September 30	Award notice
October 19	Award ceremony, award works exhibition, media report

2019 Fee

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.
With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

ORGANIZATION (ranking in no order)

ORGANIZER

Organizing Committee of CMF DESIGN AWARD

ORIGINATING INSTITUTION

International Committee of CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.

UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations

SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry

Previous Awards:

You can login to the official website of the Award：http://cmfdesignaward.com

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"CMF DESIGN AWARD 2019"

Information or entry

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【Official public platform of CMF DESIGN AWARD】

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To know

If you have any questions about registration, please contact:

Ms. Zhang | Mr. Huang
Tel: 0755-33964539
Mobile: 185 6572 5894 Ms. Zhang
Mobile: 150 1949 9516 Mr. Huang
Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.