Naoto Fukasawa collaborated with realme to design a CMF work

【CMF DESIGN AWARD 2019】

Exclusive Interview of Award Winning Work: realme X Master Edition

Organizing Committee of CMF DESIGN AWARD: First of all, congratulations to the realme X Master Edition who won the CMF DESIGN AWARD and the Supreme Gold Award in 2019, and share the story behind the works with us and introduce the winning product.

realme：As a cutting-edge brand with a history of only one and a half years, realme's products have received unanimous praise from the media once it was launched. This time realme took the realme X Master Edition-Onion / White Garlic two finely crafted products to the CMF DESIGN AWARD and won the Supreme Gold Award.

realme X Master Edition-Onion was launched on June 27 this year, while realme X Master Edition-White Garlic was officially launched on July 18. It is worth mentioning that the two versions of the realme X Master Edition are jointly created by the young realme industrial design team and global industrial design master Naoto Fukasawa, combining the "authentic design" advocated by realme and Naoto Fukasawa's "unconscious" "Combining the design, boldly using the two elements of onion and white garlic commonly used in life, giving the mobile phone a very high degree of recognition.

（1）the realme X Master Edition-Onion

From a design perspective, although the line is the most basic aesthetic symbol, it can outline a colorful world. The realme X master Edition is inspired by ordinary life. The lines of the onion and white garlic epidermis leaps from the back of the phone. The artistic texture leaves a deep impression on people. Combining the beauty of ordinary life with the sense of technology and futuristic design, after 72 gradient tests and more than 300 sample adjustments, repeated revisions, trial and error, the realme X Master Edition's body, color, and gloss , Layering, touch and other aspects have been carefully polished to achieve the aesthetic balance between modern technology and nature.

When people are attracted by the stunning appearance of the realme X Master Edition, the realme X Master Edition also uses its materials and craftsmanship to show the vast number of consumers that it is not a mere "vase" but a very innovative spirit ingenious products. In order to make the texture of the back shell of the mobile phone look patchwork and more layered, realme interlaces a group of strong spotlights and a group of soft and weak lights to enhance the visual effect. Not only that, the surface AG process used by realme adds a matte texture to the product surface. The combination of the two allows realme X Master Edition to give people a distinctive visual experience in the case of serious color homogeneity in mobile phones.

（2）the realme X Master Edition- White Garlic

In addition to the distinctive back shell processing method, realme also starts with the use of sheet materials to provide consumers with unique products. Realme adopts the method of coating after the 3D molding of the plate, so that the surface of the product can have a slight golden effect while having a glossy texture.

In addition to the overall control of the materials and craftsmanship of the mobile phone back shell, realme also starts from the details and surprises consumers from small to small points. Take the realme logo and Naoto Fukasawa's signature as an example. Unlike the conventional placement, the realme X Master Edition places it next to the camera, leaving a deep first impression. In fact, the inspiration for this design also comes from daily life, such as the pockets of a suit jacket or the medals worn by soldiers in this position, giving a gentlemanish look from the overall visual.

（3）realme X Master Edition logo

From "power meets style" to "dare to surpass the technology tide brand", realme has always attached great importance to design. No matter in product performance or product design, realme brings consumers a superior experience. Currently, Realme's CMF team belongs to the industrial design team.

Organizing Committee of CMF DESIGN AWARD: What was your original intention to participate in the CMF DESIGN AWARD? Your Message to the CMF DESIGN AWARD

realme：The CMF DESIGN AWARD is a special annual award that focuses on CMF. It has the same design concept as realme. realme also hopes that its products will lead to the public's innovative value, humanistic value and business in the mobile phone field through such a highly authoritative platform, and contributes to the development of the mobile phone industry. As the person in charge of realme said at the awards evening, I hope that the CMF DESIGN AWARD will get better and better, and attract more participation from domestic and foreign companies, so as to provide more innovative development ideas for products of different categories.

Further reading recommended:

Naoto Fukasawa collaborated with realme to design a CMF work

CMF DESIGN AWARD 2019 | BAIC Research Institute shares the award story

CMF DESIGN AWARD 2018 Supreme Gold Award Bosch | Share the story behind the award

CMF DESIGN AWARD 2017 Gold Award Volkswagen Tourang ｜ Share the story behind

CMF DESIGN AWARD 2017 Silver | Share the Story Behind

Evaluation of previous winners:

The CMF DESIGN AWARD was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.

CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.

CMF DESIGN AWARD 2020 is being solicited

Details are as follows:

About the CMF DESIGN AWARD

CMF DESIGN AWARD：is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.

Candidacy

The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers): automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers):  materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.

Innovation	Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic	Whether there is a pleasing sensibility in CMF design presentations.
Functionality	Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement	Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality	Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity	Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

Application Method Of CMF DESIGN AWARD 2020 

1.Download the competition template

Method 1: download on the official website

⋆Login the official website of CMF DESIGN AWARD http://cmfdesignaward.com

⋆Click the entry form in the main menu bar to download the entry template

Mode 2: mail request
Send template request to the designated mailbox of the award award@cmfdesign.net
Note: template for 2020 CMF DESIGN AWARD

2. Upload the document

Send to the designated mailbox of the award award@cmfdesign.net

After sending successfully, you will receive a feedback email from the Working Group of the Committee Of CMF DESIGN AWARD to inform that we have received the works.

List of important dates in 2020

Date	Important issues
January 1, 2020	Start registration
July 31, 2020	Deadline of Preferential registration
August 30, 2020	Deadline of general registration
September 2, 2020	Works will be publicized on the official website and WeChat Subscription online media.
September 4-9, 2020	Preliminary evaluation meeting, selection and release of works in and out of the enclosure
Before September 20, 2020	Send the products to Participate in physical evaluation
September 23-29, 2020	The final evaluation meeting will select winning works
September 30, 2020	Award notice
October 22, 2020	Award ceremony, award works exhibition, media report

Reporting Expenses

Winners / winners of previous CMF DESIGN AWARD will enjoy a discount of 10% for subsequent application!

Product / Sample	Sign up before July 31 (Concession ticket)	Registration for free
	Registration from August 1 to August 30	Registration fee: 800 yuan
Explaination	The winners of 2017, 2018 and 2019 CMF DESIGN AWARD will enjoy a discount of 90% of the registration fee, RMB 720 yuan.

Fee Description：the overall fee includes application fee, shortlisted service fee and Award service fee. The products or samples that need to be included in the qualification fee will be sent a notice letter by email after the first round of evaluation is completed. If not, they will not be required to pay. The award service fee will be generated after the second round of on-site material evaluation. If it is not awarded, no payment will be made.

Instructions for use of expenses：the expenses incurred after the shortlisted include the costs of attending the award dinner, trophies, certificates,labor cost of judges, exhibition costs, and publicity expenses.

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.
With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

Previous Awards:

You can login to the official website of the Award：http://cmfdesignaward.com

ORGANIZATION (ranking in no order)

ORGANIZER

Organizing Committee of CMF DESIGN AWARD

ORIGINATING INSTITUTION

International Committee of CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.

UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations

SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry

Want to learn more about

"CMF DESIGN AWARD 2020"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】

You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】

Scan and add wechat of staff

Or please login the official website of the grand prize

http://cmfdesignaward.com

To know

If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel：0755—33964539

Mobile: 185 6572 5894 (the same as wechat)
Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.