Author:佚名 Update_time:19-05-07 18:42 Hits:2076
CMF DESIGN AWARD is the first global special award dedicating to CMF (color, material, finishing, pattern).
CMF DESIGN AWARD is a precedent for CMF professional awards worldwide. Many excellent enterprises such as Volkswagen, Bosch, GAC, SAIC, Hyundai, Midea, Hisense, Supor and many other companies have signed up.
2017 CMF DESIGN AWARD Awards ceremony
2018 CMF DESIGN AWARD Awards ceremony
1） First of all, congratulations to Bosch for winning the CMF DESIGN AWARD. SUPREME GOLD AWARD in 2018. Bosch Home Appliances is very amazing. I believe your company's design strength is also very strong. Can you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.
The CMF department of Bosch Home Appliances Greater China was established in April 2010. With the development of the industrial design team, it has continued to grow and it has the world's first professional CMF LAB for Bosch home appliances. CMF design work is a relatively comprehensive work across regions and organizations within Bosch Home Appliances. The design team constitutes a parallel of diversification, localization and internationalization. Every year, designers with different functions in various regions of the world will share the trends and resources they have collected. Everyone can communicate whether they can understand the new design trends in other regions, new materials and processes, and new supplier resources. The award-winning Nebula gray ceramic door refrigerator is a case of successful cross-regional cooperation.
BOSCH HOMEAPPLIANCECMF/PRF TEAM
The CMF in Greater China is in a leading position, which is determined by the rapid development of the Chinese market and the changing needs. Bosch Home Appliances attaches great importance to user-centered innovative design, and deeply understands and studies the interaction behavior, functional requirements, household habits and appearance preferences of home appliances of Chinese local consumers, so Bosch Home Appliances attaches great importance to user-centered innovative design. China and European home appliances are very different, the Chinese home appliance market is changing rapidly, and product upgrades are very obvious. As a German company, Bosch has conducted separate user research and CMF trend research on the Chinese market, targeting China's home environment and target user preferences developed China's unique home appliances with color materials and crafts. For example, Black and white home appliances in the European market, in addition to upgrading operations and functions for Chinese consumers in the Chinese market, it has evolved into a variety of colors that better meet the tastes of Chinese users and materials that better meet the needs of Chinese kitchens and bathrooms.
Bosch Home Appliance Greater China Design Innovation Experience Center
The CMF design of home appliances is different from mobile phones and cars. May not use new materials and crafts that focus on single products like mobile phones. As a durable consumer product, more durability and safety must be considered. There is no more space like a car to use a variety of different materials, as part of the home, needs to be more harmonious and comfortable in the user's home. These characteristics limit the possibility of a part of CMF and also put forward higher requirements for designers. It is necessary to have a clear strategy and plan after comprehensively considering the needs of regional channel platforms, and after implementing the plan, look for suppliers of various possibilities, through a variety of rigorous tests, and accurately convey the brand and design inspiration stories to end users, help the final listing of products. In addition, Bosch Home Appliances has very strict management of CMF standards. From design confirmation to basic performance testing to factory release to final mass production, each small component CMF has its own unique code and expiration date. The CMF team is responsible for the design release and standard management of all categories of CMF in Greater China.
2）How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?
There are many friends and colleagues working with CMF in all walks of life. At first, I paid attention to this special CMF DESIGN AWARD in the WeChat circle of friends. I feel that it is very meaningful to enhance the value of CMF work. The CMF DESIGN AWARD has gathered many professional judges in China and top companies and teams in various industries. Participating in the competition is to find a good platform and peer and supply chain upstream and downstream learning exchanges to jointly promote the development of CMF.
In addition, this is also a good opportunity to show the excellent results of CMF design and development to the outside design circle and the company, and enhance the value of CMF in product development. Bosch Home Appliances has always been a low-key lifestyle brand, but our award-winning news has been forwarded tens of thousands of times by colleagues and customers in various regions. The success of the CMF DESIGN AWARD has attracted everyone's high attention to CMF design and subsequent development support, so that everyone can pay attention to CMF when they look at the industry and products or even design. The daily work of CMF as a platform support part of the enterprise may not be noticeable while taking on a huge responsibility. With this honor, we can think that CMF is not only a "firefighter", but also a product value and brand influence powerful factor. After winning the Supreme Gold Award, I hope more consumers will feel that German Bosch home appliances are not only durable and of excellent quality, but also have beautiful colors and artistic materials that meet the preferences of the Chinese market.
3）Could you share with us the CMF design of this award-winning work? What was the design of a team, and what was its design process?
Cross-border use of new materials is not a new topic in the CMF world. The first time to participate in the competition can win the Supreme Gold Award, we concluded that not only we find this inspiration and resources, we also redesigned and redeveloped this material. This concept has been loved by everyone. After four years of failure and frustration, colleagues in various departments have made great efforts to finally achieve mass production and bring users an excellent sensory experience.
In terms of materials, the designer looked for and compared high-quality materials around the world, boldly broke the routine of home appliances for glass and metal panels, and used innovative ceramic materials across borders. This innovative ceramic material is selected from natural materials such as clay, feldspar and colored glaze from Italy. All materials are carefully selected to ensure that their ingredients are evenly distributed and do not contain traces of impurities.
In terms of technology, the superb technology and quality control system of Bosch Home Appliances has made it possible for such a large area of 3.2mm thick ceramics to become refrigerator panels and achieve mass production. From multiple supplier audits to raw material imports to cutting to assembly and passing various experiments, each stage reflects the strict management of Bosch Home Appliances German Seiko and the ultimate pursuit of material quality.
In terms of design, the texture of the surface of the two refrigerators has been continuously explored and recreated by the designer. The line direction has a beautiful rhythm. The texture of each door is unique and pure. With the black and gray color of elegant quality and yet calm atmosphere, it shows the ultimate artistic style. The magical combination of ruggedness and exquisiteness makes the minimalist style of the master version of the refrigerator versatile in various home environments, and it also conveys the brand concept of Bosch appliance art style to lead the unique home quality to nature.
Times are changing, and consumers 'requirements for quality life are becoming higher and higher. As an important role of daily home furnishing, refrigerators should guarantee consumers' high quality life from the inside to out. Bosch appliances continue to innovate in the refrigerator market, and strive to start from the kitchen with a strong atmosphere of life, starting from the basic ingredients to control, bring a more natural and fresh healthy life for the family, let high quality often accompany.
4）Your message to CMF DESIGN AWARD
Thank you for the honor of the CMF DESIGN AWARD, which was born specifically for CMF, and also provides us with such a platform that you can learn from each other. It is hoped that CMF DESIGN AWARD and forums will become bigger and better in the future. There will be more and better companies and suppliers participating. Bosch Home Appliances will also come up with better works and make more innovations and breakthroughs for CMF.
【2019 CMF DESIGN AWARD】
About CMF DESIGN AWARD
CMF DESIGN AWARD is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.
For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.
CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.
Candidacy
The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered.
The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.
Scope of Participation
automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.
Evaluation Criteria
A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.
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Innovation
Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic
Whether there is a pleasing sensibility in CMF design presentations.
Functionality
Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement
Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality
Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity
Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.
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Award Winning Service
The award is a fantastic start.
Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles.
1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD.
2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD.
3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony.
4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.
5.Unified Promotion Video——The International CMF Design Award Organizing Committee will uniformly produce promotional videos for each winning work.
6.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application.
7.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.
List of important dates in 2018
From now on, registration is accepted, early registration has discounts!
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Date |
Important issues |
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March 28 |
Start registration |
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September 28 |
Deadline of Preferential registration |
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October 20 |
Deadline of general registration |
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October 25 |
Works will be publicized on the official website and WeChat Subscription online media. |
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October 26-28 |
Preliminary evaluation meeting, selection and release of works in and out of the enclosure |
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Before November 9 |
Send the products to Participate in physical evaluation |
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November 9-11 |
The final evaluation meeting will select winning works |
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November 14 |
Award notice |
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November 28 |
Award ceremony, award works exhibition, media report |
Reporting Expenses
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Product / Sample
Sign up before September 1 (Concession ticket)
Registration for free
Registration from September 1 to September 25
Registration fee: 800 yuan
Explaination
The winners of 2017, 2018 CMF DESIGN AWARD will enjoy a discount of 90% of the registration fee, RMB 720 yuan.
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Winning Results
The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.
With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.
ORGANIZATION (ranking in no order)
ORGANIZER
Organizing Committee of CMF DESIGN AWARD
ORIGINATING INSTITUTION
International Committee of CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.
UNDERTAKING AGENCY
Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations
SUPPORT ORGANIZATION
Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry
Want to learn more about
"CMF DESIGN AWARD 2019"
Information or entry
Please pay attention to:
【Official public platform of CMF DESIGN AWARD】
In the Official public platform
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Or please login the official website of the grand prize
http://cmfdesignaward.com
To know
If you have any questions about registration, please contact:
Ms. Zhang | Mr. Huang
Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.
